On social, j / wata had been on a slow-growth plan in the weeks preceding. We used stylized a 9-square-grid to tease early adopters of the brand, but started active posting as the opening neared. We used those same ad photos to entice followers to RSVP and share the grand opening.
In addition to digital ads and social media, Coast Creative ran a comprehensive email campaign that 1) Reminded respondents of their RSVP a few days prior to the grand opening and again on the day of the event and 2) Allowed participants to share the offer with friends and family. At that point, our attendees are doing the promotions for us!
This email campaign earned a 70%+ open rate, which is almost unheard of in the restaurant industry. In addition, over 2,000 email addresses were captured during the course of the opening campaign. The success was two fold: j /wata benefitted from the immediate email campaign and can continue to use these emails for future promotions.
The Takeaway: j / wata Temaki Bar wanted lines out the door. And that’s what they got! For three grand opening weekends, this 22-seat sushi restaurant saw consistent traffic and great word-of-mouth promotion. Never underestimate the results a coordinated social, advertising and email campaign can yield.