If you have followed along with us in the past, we’ve covered the WordPress versus Squarespace debate. In case you’re new, we consider ourselves website platform agnostic … that is, we see that each platform (including Shopify and others) has their own merits and purposes. Our Coast Creative digital marketing team typically finds Squarespace to be the perfect solution for businesses and brands that:
1) want a one-stop-shop for website builds. Squarespace offers the website templates, content management system, hosting and even e-commerce options.
2) want to manage their own website post-launch. Squarespace requires no coding experience (or coding at all!) and basically no opportunity to “break” a website. Which if you’ve dealt with WordPress you know can be frustrating.
3) who have a smaller budget allocated for a new website. It’s simply a fact that a Squarespace website is going to be less expensive than both WordPress and Shopify.
Ok, now back to the point: Because Squarespace offers a limited amount of templates (currently Squarespace lists 22 different options), it’s important to take a few extra design steps and coding to differentiate a website. For Casero Taqueria, it was our goal to translate the brick and mortar vibe to the new website.
Specifically, we added custom, yet subtle backgrounds to the website in order give extra visual appeal while scrolling. We used a similar tactic with Charlotte-based Toccare Day Spa and Banyan Kitchen & Cafe in San Diego, and as you can see the actual design of background alters the vibe from site to site.