Instagram and Facebook are great promotional tools for most businesses. For some, they are INVALUABLE. Coffee shops are one of those extremely “Instagrammable” businesses, making the need for a carefully curated feed even more important.
When Coast Creative joined The WestBean, time was their #1 roadblock to creating a Facebook and Instagram presence that reflected their brand. Our goal: Present an accurate depiction of WestBean on social media. Our strategy: Capture more content on a regular basis, inspire more user-generated content (UGC), and use social media to promote monthly promotions/campaigns.
From strategy, we moved to execution of regular photo shoots, contest creations and strategic posting. Photo shoots rotate between their three cafes—downtown San Diego, Liberty Public Market and Banker’s Hill—and the content is spread in a way that never becomes too repetitive.
When visitors land on @thewestbean, they see the brand as the owners originally intended: clean, minimalist and slightly more masculine than most other area coffee companies.