Hilton La Jolla Torrey Pines x Farmer's Insurance Open
SOCIAL MEDIA + INFLUENCER MANAGEMENT + CONTENT CREATION
Project Overview
When one of San Diego's most anticipated golf events comes to town, a hotel can either be a backdrop — or a destination. We chose the latter.
The Farmers Insurance Open campaign positioned Hilton La Jolla Torrey Pines as the premier place to stay and experience the tournament. The strategy combined pre-event storytelling with real-time, on-site coverage across four consecutive days — because in today's social landscape, showing up as the moment happens is what turns a property into part of the story.
The Guests
ITo reach beyond the core golf audience, Coast Creative secured three Los Angeles-based creators and golf enthusiasts: Bryan Tanaka, David Moore, and Alexander Chung. Friends who came up together in the dance world — from backup dancers to social personalities with a combined following of 750K+ — they brought an effortless chemistry and genuine camaraderie that made the content feel exactly like what it was: a trip that finally made it out of the group chat.
Bryan, David, and Alex documented every dimension of the experience — arrival, dining, tee time, and the back nine — giving their audiences an immersive, first-person window into the property and the week around it. That authenticity is something no branded post can replicate. When a creator's audience trusts them, they trust the places they go.
The Scorecard
Real-time posting was central to the strategy. Rather than scheduling content around the event, we moved with it — publishing in the moment, responding to what was happening on the course and at the property as it unfolded. At an average of six posts per day, the campaign stayed present in the social conversation throughout the tournament, capturing the energy of each day while it was still alive.
Together with our creators, Coast Creative published 69 posts across platforms — blending trending reel formats with lifestyle-driven storytelling that felt native to the feed, not forced into it. The result was a dynamic, multi-layered campaign that made followers feel like they were there, whether they followed the hotel, the creators, or stumbled across a share.
Coast Creative offers Full-Service Content Production, Influencer Management, Social Media Management and more
San Diego, CA and Beyond
96.7K
IMPRESSIONS
96.7K
IMPRESSIONS
96.7K
IMPRESSIONS
+252%
YOY IMPRESSIONS
2.8%
ENGAGEMENT RATE
