Client: Karβs Nuts
Partner Brand: Dunkinβ
Project: New Flavor Collaboration Launch
Services Provided: Creative Production (Photo, Video, Graphics/Animation)
Platform Distribution: Digital and social rollout via strategic marketing calendar
Overview
When Karβs Nuts teamed up with Dunkinβ to launch a limited-edition flavor collab, they turned to Coast Creative to bring the bold, crave-worthy campaign to life. The goal? Capture the flavor, fun, and energy of both iconic brands through high-impact visualsβand drive attention as the product hit shelves across the country.
Our Role
Coast Creative was tasked with owning the full creative execution which included:
- Photography of the product and lifestyle imagery
- Video Production for dynamic digital assets
- Custom Graphics and Animation to enhance storytelling across platforms
Working closely with the Karβs Nuts team, we developed a suite of eye-catching assets designed to celebrate the Dunkinβ-inspired flavor and fuel excitement for its retail debut.
Strategic Rollout
Creative was delivered in line with a carefully timed marketing calendar, ensuring content aligned with the productβs shelf drop and rollout across digital, retail, and social touch points. This coordinated approach allowed the campaign to build momentum at launch and to continue visibility throughout the flavorβs limited run.
Results
This ongoing campaign has helped drive engagement across channels, supported sales during the launch window, and generated buzz around the unique partnership between Karβs Nuts and Dunkinβ.
Takeaway
Flavor collaborations are about more than great tasteβtheyβre about great visuals and storytelling. Coast Creative was proud to help Karβs Nuts and their partner, Dunkin,Β share theirs in a bold, scroll-stopping way.
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