Client: Rubicon Deli
Project: Social Media Strategy Overhaul
Services Provided: Social Strategy, Creative Production (Photo, Video, Graphics/Animation), Influencer Management
Platform Distribution: Digital and social rollout via strategic marketing calendar
Overview
Rubicon Deli, a beloved sandwich spot known for its bold flavors, big portions, and house-baked bread, partnered with Coast Creative to revamp its social media presence and drive local engagement. When Coast Creative joined Rubicon’s marketing team, their social media feed had become an afterthought with no dedicated manager or strategy. The goal? Build brand awareness, boost foot traffic, and bring the deliโs vibrant personality to life online.
Our Approach
Coast Creative implemented a full-spectrum social strategy focused on visual storytelling, trend-based content creation, and community connection. This included:
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Custom Graphics โ Bold, playful designs showcasing new menu items, limited-time deals, and brand messaging.
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Reels & Short-Form Video โ Consistent rollout of Reels leveraging trending audio, popular transitions, and humor that reflected Rubiconโs fun-loving brand.
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Professional Photography โ High-quality food and lifestyle photography to elevate visual consistency and storytelling across all platforms.
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Influencer Outreach โ Strategic partnerships with local micro-influencers and foodie creators to generate authentic buzz and third-party credibility.
Results
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Multiple Reels went viral, with one amassing over 243K likes, 703 comments, 89,300 sharesโALL ORGANIC. The reel showcased a fan-favorite sandwich with trending audio and the viral ‘share’ theme.
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Coast Creative increased Rubicon Deli’s following to break 25,000 followers after the account became stagnant over recent years.
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Completed over 20 strategic influencer partnerships secured in the first quarter, resulting in a 200% increase in UGC (user-generated content).
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Noticeable uptick in in-store foot traffic correlated with viral video peaks and influencer shoutouts.
Conclusion
By aligning Rubicon Deliโs social media with the fast-paced, trend-driven nature of todayโs digital landscape, Coast Creative was able to capture the attention of both loyal customers and new audiences. Through intentional creativity, local connection, and strategy-first execution, Rubicon’s online presence now matches the energy and flavor of its in-store experience.
