We love to start a project before there is an official “project,” as it allows us to develop a strong social media personality and clear direction from the get go. Working with Nolita Hall before their first pizza was even fired means we were able to meticulously plan our attack and select each photo that would land on the feeds of future customers.
In Spring 2018, we set out to show San Diego what was going on behind the scaffolding on the corner of India and Juniper. Using Instagram, specifically, we educated, excited, and engaged with future customers.
As one may assume, curating quality imagery when there is no imagery isn’t always easy. We navigated these normal pre-opening content issues by thinking outside of the typical restaurant post.
We honed in on texture and details, documented their job fair and shared sneak peeks of construction. As the opening neared, menu tastings were captured, employees showcased, and drinks photographed (in front of building materials even).