In spring 2018, Coast Creative was tapped by TOMO Golf creator, Sunny Chou, to build an ecommerce website that would be the first and only channel to sell this unique golf shoe. Like the company’s shoes, this website had to have both form and function. In other words, it had to look good, but function at an optimal level to achieve sales. As this product was to be sold 100% online (at time of launch), it was extremely important that it was fast, easy to navigate and completing purchases without any hiccups.
And, that’s exactly what they got. The Shopify website utilizes a clean and minimalist design—reflective of the company’s aesthetic and overall branding. Because the FLEX soles are one of TOMO’s defining features, we included an effective interactive feature where the shoe is broken down upon scrolling. Visitors are drawn to learning more with about the shoes without forcing them to scroll through a long, cumbersome website. Simply put, we wanted to visitors to see and understand the TOMO difference, but not delay them from moving on to the shoe selection part of their visit.
As an ecommerce shoe company, Sunny has the challenge of explaining the fit, feel and function of a product that people don’t have the chance to test.